Your Book, Launched Like a Story the World Wants to Live In
From the first whisper to the final keepsake, we turn your romance novel into an experience.
At The Betford Collection, we don’t just market romance books. We build worlds around them. Your setting, tropes, and characters become the foundation for a campaign that feels as real as the stories your readers fall in love with.
This walkthrough shows you exactly what you’ll get when we market your book, step by step.
We Build Your Story’s World for the Real World
We start by identifying your story’s core elements: its setting, its tropes, and its mood. Then we translate those into a real-world “brand” that guides every design, every email, and every piece of merch. Readers won’t just remember your book, they’ll live in its world.
Every romance novel has a setting, a tone, and a heart. We make sure your audience can feel it before they’ve even read page one.
We spark curiosity before your book is even on shelves.
Readers can’t get excited about what they don’t know is coming. That’s why our teaser campaigns build anticipation in ways that feel in-universe, never like traditional ads.
For a story like A View to Fall For, that might look like a save-the-date announcement styled as a glossy hotel reopening invite, complete with evocative imagery and subtle hints of conflict. Characters can be introduced through cinematic portraits paired with sharp one-liners that tease their roles. Location reveals show off moody glimpses of the seaside hotel, highlighting both its faded charm and its polished transformation.
Even social posts become mini-stories, teasing pivotal moments with just enough intrigue to pull readers closer without giving away the ending.
Your readers don’t just get marketing emails; they get personal letters from your characters, court gossip reports, or banquet menus. We use your story’s voice to create content so authentic, fans feel like they’re part of the plot.
Emails & Posts That Feel Like They’re From Inside Your Story
Merch That Feels Like a Collector’s Treasure
We design tangible pieces your readers will love, keep, and share, merch that feels like it came from your book’s world, not a print shop.
Your Launch, Turned Into a Grand Opening
From online launch celebrations to optional themed book events, we make your release feel unforgettable. Most campaigns focus on building buzz and engagement online, but if you’d like to host your own event, we’ll give you the creative tools, themed assets, and guidance to make it feel like it came straight from your story’s world.
Keeping Your Story Alive After Release Day
We don’t vanish when the party’s over. Our post-launch strategy keeps fans engaged with seasonal content, bonus story moments, and surprise merch drops that bring them back to your world again and again.
Your Romance Novel Deserves More Than a Release Date, It Deserves a World
Let’s create a campaign readers can live inside.